Why Exhibit - Outdoor X 2026

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About Us

What We Live For

Our ideal office would probably be one with a magnificent view of the mountains, bespoke furniture, and one of those coffee machines that also make hot chocolate. While we would love that, we proudly create Outdoor X in a plain office, just like anywhere else.

We’re an old-school kind of team...

We sit around tables, we spill coffee and laugh about it, we write things on real paper, we discuss thousands of ideas, and we turn them into reality. Our success lies in our endless passion for the outdoors and our event. We never compromise on quality, we’re go-getters, trendsetters, and just about everything in between.

Yes, we might be a little crazy, dedicating our time to getting more people outdoors, but that’s what we live for.

South Africa is a country filled with endless beauty and adventure, and if your brand gets people out there, then there’s no better place to tell them than at Outdoor X. We look forward to welcoming you to SA’s biggest outdoor and lifestyle expo.

AUTO X

Our Auto X division has been a cornerstone of the event since its debut, helping to shape the expo into what it is today. From overlanding upgrades to luxury vehicles, this division proudly features over 100 brands

ADVENTURE X

Our Adventure X division was specifically designed to showcase world-class adventure gear, outdoor activities, and holiday destinations to consumers. It is currently the only platform in South Africa dedicated to promoting travel destinations directly to the general public.

BRAAI X

Our Braai X division is a unique showcase celebrating South African heritage, featuring everything from traditional braais to modern pizza ovens. As we say, “Nou gaan ons braai!

CAMP X

Our Camp X division is a key highlight of the event, featuring the latest innovations and groundbreaking products designed to transform the camping experience.

Lifestyle X

Our Lifestyle X division expands the focus by showcasing premium outdoor lifestyle products that appeal to a broader audience, beyond just outdoor enthusiasts.

GARDEN X

Our Garden X division isn’t just for those with green thumbs, it also caters to the growing trend of “living outside rather than inside,” featuring high-quality outdoor furniture and home improvements.

TLF isn’t just a division. It’s not just about wine either. It’s an event to gather with friends, sip on South African expertise, and create memories worth returning for.

Our Sponsors & Partners

Join Us At Outdoor X 2026